CHALLENGE
How might we empower grieving families to celebrate the life of lost loved ones in more meangingful ways?
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SCOPE
Business Design
DISCOVERY RESEARCH
Industry Landscape
The funeral home industry is ripe for disruption. There are countless articles about how broken and exploitative the industry has become, with many focusing on frustrations centered around emotional manipulation and a lack of transparency. Others call out how unsustainable the industry is and shed light on the how the entire process, from getting embalmed to being buried in a big fancy casket, is extremely toxic and wasteful. Further, we found that consumers rarely shop around allowing the industry to grow stagnant. This lack of innovation is compounded by the fact that death is still a taboo topic.
Consumer Research
Through a survey, we confirmed that there are still many negative associations that surround funeral homes. Consumers typically described them as dark, drab, depressing, and dated. Additionally, we interviewed people that recently lost someone and were responsible for making their final arrangements.